NWT Tourism Membership Benefits

With significant savings on advertising, discounts on design and web services, free access to sales leads and preferred treatment in other marketing areas, your membership with NWT Tourism is worth the cost to you.

Give your business a boost! As a Northwest Territories Tourism (NWTT) member, you benefit from our many programs designed to support and promote your tourism business. We offer our members opportunities for discounted advertising and marketing support, co-op advertising buy-ins through web, consumer shows and print media and opportunities for professional development. NWTT also advocates on your behalf. Sign up and save today!

Advertising Opportunities

The Explorers’ Guide: Send your message to the world

The Spectacular NWT Explorers’ Guide, our marketing and communications centrepiece, promotes the NWT within Canada and around the world. In this annual publication potential visitors learn about our northern culture (past and present) including attractions, accommodations, amenities, regional and community information, events and maps. Free listings feature the name and contact information for your tourism business, its location, a photo and a concise, informative write-up.

With your NWTT membership, you are entitled to a 10% discount (up to $100) on all paid advertising that you purchase to promote your operation plus complementary copies of the Guide.

Enhanced Listings: Advertising just got better with a new, exclusive advertising opportunity. Designed with small businesses in mind, the template advertising allows premium visability as an affordable cost. Contact the Marketing Partnerships Coordinator today for more information.

Co-operative Advertising

Save up to 35% when you buy into NWTT co-operative ads in both print and web.

NWTT purchases full-page, full-colour ads in a variety of fishing, hunting, outdoor adventure, touring and general interest magazines, newspapers and websites. NWTT members can capitalize on this spectacular global opportunity to feature their tourism business to a wider audience by purchasing space in these co-operative advertising endeavours.

Member ads are formatted to maintain a uniform “look and feel” and then embedded into the NWT Tourism full-page ads, giving the participating operators greater exposure than they would receive if they purchased ad space in the same publication independently.

NWTT purchases bulk booth space at select Outdoor Adventure and Sportsmen’s shows. Save money when you attend these shows and benefit from a greater NWT presence as NWTT purchases a block booth space so all of our operators are together.  

On-line and Interactive: Go digital for more business growth

NWTT Website – spectacularnwt.com

Manage your own business listing on the NWTT website.

  • Upload their own photos.
  • Edit your own listings.
  • In-house support to help you manage your web listing on spectacularnwt.com.

Preferred placement on the "Operators" area of the Spectacular website.

NWTT members are entitled to a tourism business listing on spectacularnwt.com which can include a link to their websites. Members enjoy password-only access to a special “Members” section on the website. Members can update their own listings and photos for greater targeted and timely on-line exposure.

Also on the site is an ad system specifically created to target people by topic area. Members can take advantage of this to promote their website or enhance their profile. Contact our Marketing Partnerships Coordinator for more information.

E-Newsletter – e-NWT!

Preferred consideration for the New and Notable area of the e-NWT.

Member Communications

FYI news blasts sent regular to members only.

Exclusive for members of NWT Tourism: Receive the latest tourism news, opportunities and information from NWT Tourism. Messages are sent electronically on a regular basis to our members only.

 

Marketing: Take advantage of every media and sales opportunity

Sales Leads and Statistics

Free access to Sales Leads and Statistics.

  • Non-members pay a fee of $250 per year for access to sales leads.
  • Automatic notification for sales leads (members can opt out if they do not want this option)

Receive regular NWTT call centre statistics reports: monthly, quarterly and yearly.

Sales leads are now available as they enter into the system from the website or call centre. NWTT members can take advantage of these names in real time for their own marketing and benefit from NWTT’s support in turning them into new business for the territory.

The call centre prepares and distributes regular reports which keep members up to date on the latest enquiry trends. Reports contain information such as: sectors of interest to enquirers, how enquirers heard about the NWT, how they contacted us, traffic on our website, etc.

For more information about Northwest Territories Tourism's marketing endeavours, please visit marketing.spectacularnwt.com.

Familiarization Tours

Members recieve preferred selection for participation on all Trade and Media Familiarization Tours.

NWTT hosts Media and Trade Familiarization (FAM) Tours throughout the year showcasing the spectacular activities, attractions, facilities and services available in the NWT. The purpose of a FAM tour is to give travel media or travel agents the opportunity to experience NWT tourism product first hand. By experiencing NWT Tourism product first-hand media and travel trade are able to dispense more accurate and interesting information about tourism experiences and opportunities in the NWT to large numbers of people.

All NWTT members have the opportunity to participate in FAM tours, based on the criteria set for each tour.

Tourism Trade Shows

Where NWTT goes, you can go! We promote your tourism business at trade shows in Canada and around the world – Japan, the United States, Germany – by displaying your posters and brochures at our booth.

Are you interested in or attending a trade show? We offer our members access to our Spectacular NWT banners and posters to help attract that extra attention for you at consumer trade shows.

Design and Web Services

As a member of NWT Tourism you are entitled to a discount for professional marketing, design, and web related services done through our Agency of Record (AOR). Contact NWTT for AOR services and rate card.

AGM Privileges

Reduced registration fee at the AGM and Conference.

Voting privileges for the Board of Directors if member dues are paid on or before July 31st of that year.

Opportunities to present resolutions at the AGM.

Each year we hold a conference in conjunction with our Annual General Meeting (AGM). NWTT encourages all NWTT members to attend. This forum gives us the opportunity to present information sessions relevant to your tourism business as well as to share our achievements in all the sectors and our plans for the upcoming year. We value the experiences and insights our membership provides they inform and guide us, because we’re your tourism association.

Professional Development

Exclusive access to several published manuals for tourism training programs: Market Ready, On-line Marketing.

Stay up to date on new tourism trends. To advance professional development in tourism businesses, NWTT has valuable resources which are made available at no cost to NWTT members.

Advocacy: Voicing your concerns

NWTT wants to hear from its membership about issues that affect tourism businesses and the tourism sector. With your information and input, we can advocate for your needs. NWTT works closely with the Tourism Industry Association of Canada (TIAC) on issues of national interest and meets each year with Legislators to discuss issues related to tourism.

NWTT provides leadership and raises the profile of the tourism industry in the NWT through media, public relations and networking. We work cooperatively with government and the private sector on initiatives that improve facilities, services and attractions.

NWTT partners with other tourism industry organizations - the Canadian Tourism Commission (CTC), Travel Yukon, Nunavut Tourism, Travel Alberta and Tourism BC - on projects that benefit the entire NWT as a growing and vibrant tourism destination and, a great place to work, play and visit.

At the same time, NWTT keeps its members up-to-date on the bigger picture of tourism in Canada and around the world.

Restrictions:

  • One paid membership allows you to have one listing in the Explorer’s Guide and one listing on the spectacularnwt website.
  • Membership is due on April 1 each year.
  • Member privileges will be suspended after April 30 for non-payment of membership fees and will be reinstated when membership fees have been paid.
  • Members wishing to vote, either in person or by proxy, must have paid their dues in full no later than July 31.