One Bright Idea

When you live above the Arctic Circle, you're blessed with a midnight sun and summer days that don't end. But in winter? That's a whole other story.

In the town of Inuvik, the sun will set in early December and won't rise again until early January. Residents will go more than one calendar month without seeing the sun. It's a fact of life in the Western Arctic the Inuvialuit and Gwich'in have dealt with since time immemorial.

But a few years back, orange-juice giant Tropicana made its way to pitch-black Inuvik to light up the night, ignite some smiles, and sell a little OJ along the way.

Learn more about Inuvik – including the annual Sunrise Festival, when the real sun returns – here.

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