Take part in the wondrous journey of a LANDS diamond as our master artisans demonstrate the cutting-edge technology and skills used to transform the world’s most precious gems into lifelong keepsakes for our customers.

You’ll witness how a raw diamond is mapped by our first-of-their-kind 3D scanners, ensuring cut optimization to produce maximum clarity and sparkle. Then it’s onto the cutting floor where you’ll see our powerful Da Vinci laser transform the gem into its pre-planned shape, perfectly faceted with effortless precision, and finally, you’ll join one of our master polishers where they’ll instruct you on how to refine the diamond’s new surfaces to a brilliant finish, allowing you to experience firsthand and appreciate the precision, artistry and love that is a part of every LANDS diamond’s story.

Our retail showroom has Polar Bear Diamonds, diamonds that have been mined, cut and polished in the NWT.  Lands Collection is also available in our showroom.

Lands collection features diamond jewelry from Ekati, Gahcho Kué and Diavik starting at $399 CAD.

The full tour takes 30 minutes and then you can browse in the showroom for the perfect diamond to remember your time in the spectacular north.