When you join an experience that displays The Original Original mark, you are directly supporting Indigenous owned businesses. The revenue generated by these businesses flows back to Indigenous families and communities, helping to build economic independence and pride in culture.

To use The Original Original mark, businesses must be evaluated by The Original Original Accreditation certification program and meet the following four key criteria:

• Be at least 51% Indigenous-owned
• Offer a business-ready, visitor-ready, or export-ready experience

For more information on the Original Original accreditation certification program please see the Original Original website.